Lancia Releases More than 70 New Photos of the 2012 Ypsilon

In typical Fiat Group fashion, despite the fact that the new Lancia Ypsilon received its world premiere at the Geneva Motor Show close to three months ago, the company waited until today to release a full gallery of pictures. There are more than 70 photographs showing the Italian supermini mostly in its natural habitat, the city. Along with the new images, Lancia also offered new information on its entry-level model, which will be launched from June in major European markets and from September in the United Kingdom and Ireland, where it will wear the Chrysler logo. Read more »

Chrysler CEO Says Lancia Ypsilon Not Coming to the U.S. After All, while Compact Model is “Under Review”

Back in 2009, the Fiat and Chrysler alliance had revealed plans for the U.S. launch of a compact model based on the Lancia Delta in 2012 and a Chrysler-badged version of the Lancia Ypsilon in 2013.

Now it seems that the automaker has changed its strategy. At the New York Auto Show, Chrysler and Lancia brand president Olivier Francois told Car&Driver that the Ypsilon-based Chrysler model is dead for the U.S. as the company believes it is too similar with the Fiat 500, upon which the Lancia subcompact is based on, and could hurt its sales.

For the record, during a recent press event in Turin, Italy, a Lancia official told Carscoop that the Ypsilon U.S. launch would largely depend on the market's response to the Fiat 500.

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Lancia Opens Order Book for Ypsilon, Prices Start at €12,400 ($17,890) in Italy

Starting from today, the all-new Lancia Ypsilon is available for order in Italy with first deliveries scheduled for June in major European markets and September for the Chrysler badged model that will be offered in the UK and Ireland.

Available for the first time in a five-door body style, the fourth generation Ypsilon will be offered in three trim levels (Silver, Gold and Platinum), 17 body colors (four of which are two-tone schemes), six different upholsteries, three types of alloy wheels and three engine choices. All of these options will allow for a total of 600 different model combos.

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Lancia’s Glitzy Ypsilon Promotional Videos

Lancia has released new videos of its 2012 Ypsilon, the posh supermini that made its world premiere at the Geneva Motor Show earlier this week alongside the subtly revised Delta and the Chrysler-sourced Thema sedan, Grand Voyager MPV, and Fulvia Saloon and Convertible (the last two shown as concepts).

The videos clearly link the new Ypsilon to fashion and luxury, essentially building on the image created by the supermini’s predecessors. Although the outgoing Ypsilon was perceived more of a lady’s car, the automaker wants to send the message that its successor targets both hairdressers male and female buyers.

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