Ad Watch: Renault Wind Roadster and Lexus CT 200h Hybrid

Selling a car through advertising isn’t as easy as you might think. What good is it showing your product nimbly taking on Alpine twists and turns when your competitors are doing the same thing? Here are two ads that don’t really break the mould, but try something a little different. Read more »

Lexus CT200h Race Car to Debut at the Nurburgring

The Lexus CT200h compact hybrid will debut in racing car guise at an endurance race this weekend at the legendary Nurburgring Nordschleife circuit. Entered by Gazoo Racing, the same organization that races the Lexus LFA, the CT200h will compete in the Adenauer ADAC Rundstrecken-Trophy. Around 200 cars will line up at the start of the six hour-race. Read more »

Lexus Turns the Roosevelt Hotel into the World’s Biggest 3D Billboard

The Roosevelt Hotel in Los Angeles, California, is one of the most iconic hotels in the United States, nay the world. Built in the 1920s, it has since featured in countless movies, television shows and music videos. So it figures that sooner or later someone would get the bright spark idea of using it as a giant billboard for their product.

Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.

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2011 NYIAS: Lexus CT 200h Supercharged to 300 Horses

Making its debut at the Big Apple is a concept for a high-performance version of the Lexus CT 200h hybrid hatchback conceived and executed in partnership with Fox Marketing.

Starting with a production CT 200h, the tuner modified the 1.8-liter gasoline engine by adding an Eaton supercharger along with a Climax Racing intake manifold and a Yonaka air to water intercooler among other upgrades to push output to an estimated 300HP. Additionally, Fox Marketing said it has boosted the factory batter power, but did not provide further details.

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New Lexus CT 200h Hybrid Hatch goes on Sale in the UK Priced from £23,845

Created with the European market in mind, the new Lexus CT 200h hybrid hatchback has made its way to UK shores. Priced from £23,485 OTR, it costs £1,380 less than the next least expensive model in the Japanese firm’s UK lineup, the IS 200d that comes equipped with a 150HP 2.2-liter turbo diesel engine.

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