Showing posts with label Mazda. Show all posts
Showing posts with label Mazda. Show all posts

Friday, June 3, 2011

Report: Mazda to Cut Ties with Ford and Stop U.S. Production by 2013


Earlier in May, we told you about a report concerning Mazda’s plans to discontinue production of its Mazda6 mid-size model at its joint-venture plant with Ford in Michigan. Today, new reports from both Japan and the U.S. are claiming that Mazda Motors will dissolve its 50-50 joint venture with Ford and stop building cars in the USA by 2013, with the Japanese company already in talks with the Detroit automaker to sell its stake in their car production venture Auto Alliance International [AAI]. Read more »

Wednesday, June 1, 2011

Toyota Sales Plunge More than 33% in May, Chrysler Group up by 10%


The numbers for U.S. auto sales for the month of May are out and as expected, Japanese automakers continue to be hit hard by the ongoing production disruptions caused by the March 11 earthquake, tsunami and nuclear disaster in their home market. As a result, Toyota’s sales plunged 33.4% over the year-ago month to 108,387 units, while rivaling Honda saw its sales fall 22.5% to 90,773 vehicles, Nissan recorded a 9.1% drop to 76,148 units and Mazda 17,875 vehicles, down 20.9%.

General Motors dealers in the United States delivered 221,192 vehicles in May posting a decline of 1%, while the Ford Motor Co. said its sales decreased by 0.1% to 192,253 cars, trucks and SUVs.

Read more »

Tuesday, May 31, 2011

Big Brother is Watching, Well, All of us: U.S. DoT Seeks to Make Event Data Recorders Mandatory


Australian inventor and all-round genius Dr David Warren is widely considered to be the father of the “black box” Flight Data Recorder (FDR). His invention helped make flying safer by giving investigators valuable insights into the mechanical goings-on of a crashed aircraft. What may surprise you is that for the last twenty years similar devices have been installed in our cars.

Event Data Recorders (EDRs) are the automotive equivalent of an aircraft’s FDR. These devices record acceleration and deceleration forces, engine RPM, temperature, oil pressure and a host of other things. After a crash, the information can be recovered and studied, aiding investigators.

Read more »

Friday, May 27, 2011

Mazda3 Production Reaches 3 Million Units


Mazda announced that its Mazda3 compact car (known as the Axela in Japan) has reached a new milestone with the production of 3 million units, seven years and ten months after the launch of the first-generation model. The fastest-selling model in the company's current lineup of passenger cars is produced in three locations (Japan's Hofu Plant in Yamaguchi, China's CFMA plant in Nanjing and Thailand's AutoAlliance plant).The compact model is sold in approximately 90 countries and regions across the world. Read more »

Thursday, May 19, 2011

Mazda Debuts New 1.3-liter Skyactiv Gasoline Engine on JDM Demio


The new generation of powertrains developed by Mazda under the Skyactiv name will soon have its another member out on the road, as the company announced that the “Skyactiv-G 1.3” direct-injection gasoline engine will debut on the facelifted Demio (known as the Mazda2 in international markets) in Japan this summer. Mazda will unveil the new engine at Tokyo's Automotive Engineering Exposition on May 18-20.

Read more »

Tuesday, May 10, 2011

Mazda6 and Subaru Tribeca to be Axed, According to Report from Japan


Mazda and Subaru may soon be forced to axe two of their models in the US market, the Mazda6 mid-size vehicle and the Subaru Tribeca SUV, due to low volumes that undermine the efficiency of the U.S. plants that they are built in, according to a newspaper report from Japan’s business daily Nikkan Kogyo. It should be noted though that spokesmen for both companies declined to comment on the report.

Nikkan Kogyo wrote that Mazda is planning to discontinue production of the Mazda6 at the Flat Rock, Michigan plant, which it operates as a joint venture together with Ford Motor Co., as sales missed expectations. When Mazda introduce the latest generation of the mid-size model in 2008, the company expected an annual production of around 100,000 units, but last year, the plant churned out just 45,168 Mazda6s. In April, Mazda6 posted an increase of 7.8 percent but sales reached just 2,734 vehicles.

Read more »

Thursday, April 21, 2011

2012 Mazda3 Facelift with New 40mpg SKYACTIV Engine Debuts in New York


Mazda is getting ready to enter the raging mpg war in the compact passenger vehicle segment in the States with the launch of its facelifted 2012 Mazda3 that made its U.S. debut today at the New York International Auto Show.

While the exterior and interior refinements are modest, the updated Mazda3 debuts the first application in North America of the Japanese firm’s suite of SKYACTIV fuel-saving and performance-oriented technologies, achieving 40 mpg on the highway. Within it lies Mazda’s all-new SKYACTIV-G 2.0-liter four-cylinder gasoline engine hooked up to either a new SKYACTIV-Drive six-speed automatic transmission or a SKYACTIV-MT six-speed manual gearbox.

Read more »

Monday, April 18, 2011

Mazda Minagi Concept is the New CX-5, Production Version to Debut at this Fall’s Frankfurt Show


Mazda today confirmed what many of us already suspected – that the Minagi concept shown at the 2011 Geneva Salon earlier this year will form the base for a production model that will be called the CX-5. In addition, the Japanese firm also announced that the compact crossover model will make its international debut in production guise at the forthcoming 2011 Frankfurt Motor Show to be held in Germany in September.

Read more »

Tuesday, April 12, 2011

Japanese Carmakers Lose More than 500,000 Vehicles to Earthquake, Toyota hit the Worst


It’s been over a month since the first of a series of earthquakes along with a catastrophic tsunami hit Japan’s shores resulting in devastating destruction and flooding, but the country is still feeling the effects in more ways than one.

According to a news report, Japan’s big seven automakers have lost more than half a million units of output since the March 11 quake. To make matters worse, even though many factories opened recently, they have not yet reached their full production capacity due to a lack of parts.

Read more »

Saturday, March 26, 2011

Mazda, Honda Suspend U.S. Orders for Japan-Made Models


Mazda has suspended all US orders for cars built in Japan as the carmaker is preparing to shut down its plants once again after a short reopening period. According to the automaker’s American spokesman Jay Amestoy, the decision will affect shipments of cars that were due to arrive in the U.S. in May. The Mazda official added that it was uncertain when normal activity will resume.

Mazda USA imports almost all its range from the Japan, except the U.S.-built Mazda6 and Tribute. The models produced in Japan are the Mazda2, Mazda3, Mazda5, MX-5 / Miata, RX-8, CX7 and CX9. Mazda halted production at its Hiroshima and Hofu plants from March 14 through March 21, but three days ago, it resumed temporary production using parts it had in its inventory.

Read more »

Wednesday, March 23, 2011

New Mazda MX5-GT Racer with 275HP Completes 0-60mph Sprint in 3.0 Seconds


Meet the all-new MX5-GT, a featherweight race car with which Mazda will participate in the Britcar MSA British Endurance Championship 2011 taking on Aston Martin, Porsche, Lotus, and BMW. It may seem like a difficult task but Mazda, in cooperation with Jota Sport, the race engineering team that will run the cars in the 2011 series, have a few tricks under their sleeves.

For starters, the GT is claimed to be the lightest and most powerful MX-5 ever built. Jota Sport took some 400 hours to build the car’s shell to a specification that ensured it was 17 times stronger than required by the FIA. Weight-saving measures include the removal of interior parts, reducing component weight and dipping the shell in acid to shave 15kg. The end result is a total weight of just 850kg or 1,873 lbs.

Read more »

Tuesday, March 22, 2011

2011 Mazda MX-5 GT Race Car


This is the new Mazda MX-5 GT, the fastest, lightest Mazda-produced MX-5 ever. Unfortunately, it's also the company's new entry for this year's Britcar MSA British Endurance Championship, so you won't be seeing it on the road anytime soon.

Designed to compete in this year’s Britcar MSA British Endurance Championship, the standard MX-5 has been completely reworked to FIA specifications. It features a modified version of Mazda’s 2.0-litre in-line four, developing 275bhp - up 117bhp on the road going version - and mated to a six-speed sequential paddle shift ’box.

The car is also fitted with FIA-spec gear such as roll cage, racing seats with harness, external electric cut-off and fire extinguisher, competition alloy wheels and steering wheel, and safety latches for the bonnet and boot lid.

Under the bonnet is seriously tuned and tweaked 2.0-litre engine. Rather than 158bhp the four-cylinder engine now produces 275bhp. It also sits lower in the racer, and drives the rear wheels via a six-speed sequential gearbox.

The Mazda MX-5 GT will compete in its first race at the Britcar MSA British Endurance Championship three-hour endurance race at Silverstone, scheduled to start at 3:00pm on March 26.


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Press Release

MAZDA MX-5 GT BREAKS COVER


  • Mazda MX-5 GT entry into Britcar MSA British Endurance Championship 2011
  • Lightweight Mazda MX-5 GT race car to challenge conventional thinking
  • Mazda MX-5 GT remains true to its roots but with more power and performance

Mazda is set to challenge Aston Martin, Porsche, Lotus, and BMW on the race track with its lightweight Mazda MX-5 GT entry in the Britcar MSA British Endurance Championship 2011.

Weighing in at just 850kg, the Mazda MX-5 GT race car will accelerate from 0-to-60mph in just three seconds and hit a top speed of 160mph. The build of the car has been an engineering challenge to get the weight as low as possible using Mazda's gram strategy as the inspiration. Jota Sport examined every nut and bolt to reduce component weight and then match the power to the weight to give the lightest and most powerful MX-5 ever built.

An important aspect of the build was to ensure the Mazda MX-5 still remains true to its roots: great handling, huge fun-to-drive and the ability to challenge bigger more powerful competition, but at an affordable cost. The Mazda GT car ticks all those boxes and is now set to demonstrate its challenger spirit on the track.

Jota Sport, the race engineering team that will run the cars in the 2011 series, took 400 hours to build the shell to a specification that ensured it was 17 times stronger than required by the FIA. During the development they faced a number of engineering challenges such as suspension adjustments, integrating the six speed sequential gearbox, and lowering the engine. Weight saving strategies such as, the removal of interior components, reducing component weight and dipping the shell in acid lost 15kg from the MX-5 race car.

The completed MX-5 GT features a modified Mazda engine to produce 275bhp, a six speed sequential paddle shift gearbox, carbon doors and Polycarbonate windows. On the exterior, the Mazda MX-5 GT boasts a Spirited Green metallic body colour - a first on the MX-5 for Mazda UK - complimented by Jota Sport corporate coloured liveries in orange and grey.

Mazda is renowned for challenging conventions so the motivation to develop a MX-5 GT car comes naturally. It also comes at a time when Mazda has recently celebrated a number of milestones for MX-5 including its 21st anniversary and producing 900,000 MX-5 units globally since its introduction in 1989, with over 10 percent of global MX-5 sales from Britain. Meanwhile, the Mazda MX-5 continues to hold the Guinness World Record as the world's best?selling roadster - testament to its continued popularity with British open top sports car fans.

The Britcar MSA British Endurance Championship is contested over nine races from March to November including a race at the Spa Francorchamps circuit in Belgium. The first race is a three hour endurance race at Silverstone next weekend, Saturday 26 March 2011, starting at 3.00pm.

This is the fourth time that Mazda has entered Britcar and this year the Mazda MX-5 GT car will be driven by two Mazda works drivers including experienced Mazda racing driver Mark Ticehurst, 39 from Hassocks, West Sussex and Auto Express journalist and racing driver Owen Mildenhall.

"The MX-5 production race car's modest power output, bullet proof reliability and nimble handling demonstrated last year how the MX-5 can be competitive against some of the purpose-built Lotus, VW and BMW race cars. With a higher power output combined with the durability, reliability and handling attributes that the MX-5 is renowned for; the MX-5 GT race car will be strong contender against the more powerful race cars in its class," comments Graeme Fudge, PR Director, Mazda UK.

The Mazda MX-5 GT car, prepared by Tunbridge Wells-based Jota Sport features the mandatory FIA approved safety equipment including a roll cage, race seats and harness, external electric cut-off and fire extinguisher, safety catches on the bonnet and boot lids, competition steering wheel and alloy wheels, while the running gear, rear axle, gearbox and engine have been modified to enhance performance.

Saturday, March 12, 2011

Swiss Treat: Mazda MX-5 '55 Le Mans' Limited Edition


In a nod to its memorable Le Mans victory in 1991, Mazda has launched a special edition version of its MX-5 roadster model in the land of smooth chocolates and punctual watches. The MX-5 ’55 Le Mans’ is named after the Mazda 787B No.55. Driven by Johnny Herbert, Volker Weidler, and Bertrand Gachot, the 787B No.55 won the 24-hours of Le Mans in 1991 claiming the first ever victory for a Japanese automobile and the rotary engine in the famed endurance race.

Read more »

Thursday, March 10, 2011

Honda Accord was Also Caught Up in the Same Spider Web as the Mazda6


It seems that the petrol-sniffing Yellow Sac spider that forced Mazda to issue a recall on some 52,000 cars in the USA last week has a thing for mid-size Japanese sedans as the eight-legged arthropod also caused problems to Honda in the past. According to reports, Honda posted a Technical Service Bulletin in the summer of 2009 alerting its dealers to check Accords for possible infestation by the Yellow Sac spider, but had not issued a recall then.

Read more »

Friday, March 4, 2011

A Gasoline-Addict Spider Gets 52,000 Mazda6 Cars Recalled in the US


This must be by far the most hilarious recall action we've ever heard about. It involves some 52,000 US-market Mazda6 cars from the 2009 and 2010 model years and a gasoline-loving spider. Yes, you read correctly; it's about a species of a spider that loves to build its web in the Mazda6 vent line, thus endangering the integrity of the gas tank.

Read more »

Friday, February 25, 2011

2011 Mazda MX-5 ice racing


Mazda held an MX-5 race on ice recently with teams from around the world comprising journalists, TV fans and readers competing in Sweden.

The four-hour race featured 20 of the roadsters, all fitted with studded tires, battling it out on a three-mile circuit composed of snow and ice. The competitors not only battled each other, but chilly temperatures as low as -24 degrees Fahrenheit. The Australian team was the favorite going into race day and they held the lead most of the race until a late spin allowed the Russian team to take the win, having completed the most number of laps.

The drivers’ roster was made up of automotive journalists and Mazda fans who won contests to participate. As not all had racing experience, Mazda provided two days of instruction beforehand. Ice racing is dear to our hearts; we’ve raced cheap winter beaters on a frozen lake, and competed in a sanctioned event with our long-term Subaru WRX STI. See Mazda’s short video below for hot Miata-on-ice action.



Press Release

Mazda MX-5 on Ice


  • 4 hour race for journalists, TV fans and readers
  • 20 modified racing MX-5s set to start
  • Extensive programme with training sessions, qualifying and the race

Åre, Sweden, 21 February 2011. Mazda opens the 2011 motorsport season on Swedish ice. After the successful MX-5 Open Race last year, Mazda is inviting racing enthusiasts to Sweden for the MX-5 Ice Race from 21 to 24 February 2011. A total of 20 modified MX-5s, tuned for driving on ice and wearing spike tyres, will participate in the four-hour race on the ca. 5 km grid.

The MX-5s will be piloted by teams from 26 participating nations, among them motor journalists with racing experience, and TV fans and readers who won tickets to the event in special contests. The four-day event in Åre, Sweden will include two extensive training sessions, a qualifying session to determine pole and starting positions, along with the race itself which is divided into two sessions. When the snow settles, the team that drives the most laps during the four hour race will win.

Mazda MX-5 Ice Race provides exciting Finish

Lake Kallsjön, Sweden, 24 February 2011. Mazda's MX-5 roadster proved again yesterday its pure sports cars genes, this time on ice in Sweden at the Mazda Ice Race 2011. Clear blue skies and polar temperatures provided the right conditions for an exhilarating festival of drift and control as drivers from 26 nations competed in specially modified roadsters for a podium finish.

Day 1 – the Aussie's make it look easy
After Tuesday's practice sessions and qualifying, a clear favourite emerged with the Australian team, which dominated Day 1 and took pole position. They also won the hearts of everyone by wearing swimming trucks over their racing overalls – in honour of summer down under – and driving with a tiny kangaroo mascot fastened to the top of their car's safety cage. They made it look easy on Day 1 with their only real challenge coming from the Russian team, which took second on the grid.

Day 2 – Russian Heroics and Belgium Consistency
Race day featured beautiful blue skies, glistening snow and a morning temperature
of -31º C. This ensured ideal conditions on the ice of Lake Kallsjön, which is located in the Östersund region of west-central Sweden. The race itself was conducted in two sessions, each two hours long, with the car completing the most laps the winner. Like last year's MX-5 Open Race in Italy, it was drifting control and not pure speed that proved the decisive factor in the race. The Australians continued to dominate as they had on Day 1 and led for nearly the entire race. But then a small mistake, a spin-out, and Russia overtook them at the end, holding on for the chequered flag; with Australia second.

Russia's win followed some amazing heroics from the team. They began the race in second place but spun-out early, fell back to 14th, only to battle their way back to second by the end of the first session. They then patiently held this spot, hoping for a miracle, and were able to capitalise on Australia's misfortune at the end of the final session for a truly exciting win. The Belgium team displayed the consistently good driving you would expect from last year's MX-5 Open Race winners, coming from far back in the pack to take third. The unforgettable day out on the ice culminated with a Champagne spray on the podium from the three winning teams.

The Mazda Ice Race 2011 was crowned later that evening at a gala dinner and show for pilots, teams and invited guests who had won a Mazda competition in their home countries for a place at the event. Jeff Guyton, Mazda Motor Europe's President and CEO, gave a short speech and presented trophies to the tired but happy winners. This was followed by dinner and a celebration of MX-5 Ice Race memories lasting late into the night.

Thursday, February 3, 2011

Mazda MX-5 production hits 900,000 units


The Mazda MX-5 Miata has sold 900,000 units across the world since first being introduced at the Chicago Auto Show, which starts Feb. 11, back in 1989. Since its inception, it has sold 389,000 units in the United States.

The first-generation MX-5 Miata (1990-1997 model years) was equipped with a 1.6-liter, inline four-cylinder engine that produced 116 horsepower and 100 lb-ft (135 Nm) of torque. A removable hardtop was optional and initial color choices were red, white and blue. The starting price back then was of $14,000.

A redesigned second-generation model was unveiled at the Tokyo Motor Show in 1997 (model years 1999-2005 – there was no 1998 model-year car) and the third generation model was introduced at the Geneva International Motor Show in 2005 (model years 2006-present).

The current-generation MX-5 Miata is equipped with an MZR-series 2.0-liter, inline four-cylinder engine, producing 167 horsepower (158 for automatic transmission) and delivers 140 lb-ft (190 Nm) of torque. The soft-topped Sport model starts at $23,110 with top-level, Power Retractable Hard Top Grand Touring models starting at $28,550.


900,000th Mazda MX-5 Miata 900,000th Mazda MX-5 Miata 900,000th Mazda MX-5 Miata 900,000th Mazda MX-5 Miata 900,000th Mazda MX-5 Miata



Press Release

900,000th Mazda MX-5 to Set New Guinness World Record


- MX-5 reaffirms its position as the world's favorite lightweight, open-top, two-seat sports car -


HIROSHIMA, Japan-Total production of Mazda Motor Corporation's MX-5 sports car (known as the Mazda Roadster in Japan) reached 900,000 units on February 4, 2011. This significant milestone was achieved 21 years and 10 months after mass production of the first-generation MX-5 commenced in April 1989. The MX-5 was initially certified by Guinness World Records as the world's "Best selling two-seat sports car" when production reached 531,890 units in May 2000. Guinness updated the record when production passed 700,000 and, later, 800,000 units. Currently, Mazda is reapplying to Guinness World Records to have the record updated to 900,000 units.

During the 1960s and 1970s, numerous lightweight and fun-to-drive sports cars offered nimble handling and free-spirited open-air motoring. In the 1980s, Mazda decided to resurrect this spirit with a new roadster for the modern age. Using the latest engineering techniques, Mazda developed the MX-5 and announced it in February 1989 as a reminder that driving could still be fun despite ever-stricter safety and quality standards. To this day, the MX-5 remains the longest enduring nameplate in Mazda's global lineup.

Nobuhiro Yamamoto, program manager of the current MX-5, said, "Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades. Its enduring success is due to the strong support it enjoys from MX-5 fans around the world. Going forward, I will strive to keep the MX-5's spirit alive while evolving it into a car that will be loved by even more people."

Mazda's senior managing executive officer in charge of development, Seita Kanai, said, "More than 20 years have passed since the first-generation Mazda MX-5 was born. During this time, society and vehicles themselves have changed significantly. Responding to environmental issues and the depletion of the Earth's natural resources has become increasingly important for all automakers. As part of its environmental efforts, Mazda announced its new SKYACTIV technologies last year. Currently, we are pushing forward with development of future products that will incorporate these technologies. Many of the elements that go into our SKYACTIV technologies, such as comprehensive weight reduction, grew from the long years of development work that have gone into the MX-5. Indeed, the guiding principle behind the SKYACTIV technologies - to build cars that are fun to drive - is perfectly embodied by the MX-5."

"As we head toward the next production milestone of one million units," Kanai continued, "Mazda is committed to further evolving the MX-5. We will refine its fun-to-drive character and further enhance its environmental and safety capabilities. As Mazda passes its 91st birthday, we are turning our sights toward our 100th anniversary. In the years ahead, we will continue to cherish the MX-5, alongside its loyal fan base, as the symbol of the Mazda brand."

Thursday, January 20, 2011

Mazda Minagi Concept


Mazda is primed and ready to go to the Geneva Motor Show with their latest concept, called Minagi.

The new model will be one of the first Mazdas to use the brand’s newest design language, Kodo, which was previewed on the Shinari concept. This new language means “soul of motion,” and should not be confused with the alien from The Simpsons, Kodos. (For starters, Kodo is Japanese, while Kodos is from Rigel VII.) The sketches show a nice evolution of Mazda’s basic crossover silhouette, as well as the disappearance of the controversial smiley-face grille.

The Minagi is a showcase of Mazda’s Skyactiv technologies, the brand’s designation for its new engine, transmission and safety packages. Mazda will show some Skyactiv hardware in Geneva, including a direct-injection gasoline engine, a clean turbocharged diesel and two transmissions.

Despite being labeled as a concept, the company hinted the Minagi "is the forerunner to the launch of Mazda's upcoming next-generation products." This seems to imply we could be looking at Mazda's version of the Ford Vertrek concept, which will go into production, possibly as the CX-5, to the replace the current Escape and Kuga.




Press Release

Mazda MINAGI Concept to Showcase Mazda's All-new SKYACTIV Technologies and KODO Design at the Geneva Motor Show

HIROSHIMA, Japan-Mazda Motor Corporation will showcase the world premiere of its new MINAGI compact crossover SUV concept car during the press days of the 2011 Geneva motor show, which is being held from March 1-13, 2011. The Mazda MINAGI concept fully embraces Mazda's new SKYACTIV technologies and its new design theme, KODO - Soul of Motion. The exciting MINAGI concept is the forerunner to the launch of Mazda's upcoming next-generation products and symbolizes the evolution of the Mazda brand as it begins a new era.

The Mazda MINAGI is a compact crossover SUV concept that combines Mazda's SKYACTIV technologies - which represent the harmony between driving pleasure and outstanding environmental and safety performance - with emotional KODO design that communicates pent-up energy bursting with vitality as the vehicle nimbly navigates a sprawling urban cityscape. Fully introducing SKYACTIV technologies throughout, MINAGI is equipped with a SKYACTIV engine and SKYACTIV transmission fitted to a SKYACTIV-Body and chassis that merge comprehensive weight reduction with the assurance of ample safety features.

Mazda's stand at the Geneva show will also feature new SKYACTIV technology exhibits and the Mazda SHINARI design concept car, among a wide range of products.

Officially titled the 81e Salon International de l'Auto de Genève, the show's press days are March 1 and 2, and the public days are March 3-13, 2011. Mazda will hold a press conference on Tuesday, March 1.

Monday, November 1, 2010

Mazda at 2010 SEMA Show


Mazda is taking its “zoom zoom” philosophy to a whole new level at the 2010 Specialty Equipment Market Association (SEMA) show, which is taking place in Las Vegas this week. It features an aerodynamic body kit, an H&R suspension, a roll cage, Sparco seats, and lightweight 15-inch wheels with Hoosier race tires.

The Mazda 2 Street is a bit less adventuresome, with wide-profile Toyo Proxes RA-1 tires mounted on 949Racing 6UL 15-by-9-inch wheels and a light gray metallic paint job with matte graphic accents.

For the Mazda3 Turbo, designers added black exterior accents, tinted windows, and 19-inch forged aluminum wheels. Under the hood, power is provided by a 2.5-liter MZR engine which has been outfitted with a Garrett turbocharger.

Mazda’s iconic roadster also arrives in two souped up versions. The MX-5 Super20 celebrates the 20th anniversary of the droptop sports car. Under the hood lies a supercharged Cosworth engine and the paint scheme is black on gray, both of which give this MX-5 a substantially meaner aura. The other Miata at SEMA is the MX-5 Cup Car, which is a full-on spec racer outfitted with a plethora of racing equipment.

Also on show are two different Mazda3 sedans, as well as the Grand-Am GT Mazda RX-8. The SpeedSource Grand Am GT Mazda RX-8 is based on a tube-frame chassis jointly developed by SpeedSource and Riley Technologies, and powered by Mazda's three-rotor 20B Renesis rotary engine--a significantly more powerful unit than the smaller 13B engine used in the regular RX-8 sports car.  

Source: Mazda




Press Release

Mazda 2010 SEMA


Mazda's product lineup of sedans, sports cars and crossovers offers consumers and exciting choice for their transportation needs; a choice that offers the Soul of a Sports Car in every vehicle. Showcasing the depth and breadth of the brand, Mazda will display a slew of products, each one demonstrating Mazda's aftermarket capability and potential.

"The versatility of Mazda vehicles is extraordinary. With just minor modifications to a stock Mazda, it can be ready for the track or a car show," said Derek Jenkins, director design, MNAO. "Our SEMA cars demonstrate this ability; taking a vehicle from the dealership and making it a truly unique piece."

The newest member to the product lineup is the MAZDA2. With great styling, superb fuel economy and an affordable price tag, the 2011 MAZDA2 subcompact sedan is Zoom-Zoom in its most concentrated form. MAZDA2 is a car that only the engineers at Mazda could have created. It was designed and engineered from scratch to be a pure Mazda, offering the sort of driving experience that could only come from the company that developed the timeless MX-5 two-seat roadster, and it brings a combination of athletic design and dynamic performance to the subcompact class. Mazda Design Americas took two MAZDA2s and created a street car and a track car.

MAZDA Evil Track
The MAZDA2 Evil Track car was envisioned as a fully equipped car for series racing, and all required safety equipment to meet SCCA and NASA competition regulations. This iteration was inspired by the MAZDA2 Evil concept which debuted at the Los Angeles Auto Show in 2009. The MAZDA2 Evil Track car has an enhanced motorsport aesthetic achieved through Mazda race-inspired graphics and colors.

MAZDA2 Evil Track car is equipped with a Mazda Design aero body kit, including side skirts, front and rear air-dam and carbon fiber rear deck spoiler. Modifications include H&R race suspension and coil over kit, AWR full custom safety cage, Sparco Circuit pro seat, steering wheel, safety harness and fire system, AIM MXL Pista data acquisition system, race-tuned Magna-flow exhaust, 949 6UL 15x9 lightweight wheels and 225/45/15 Hoosier race tires.

MAZDA2 Street
The Mazda2 Street is a streetwise, urban sport inspired version of the highly successful Mazda2.
This new tougher street version is reinforced visually by using smaller diameter light weight 949 6UL 15x9 wheels and wide profile Toyo Proxes RA-1 R-compound tires. The aesthetic enhanced through the use of a light gray, superfine metallic body color and matte graphic accents.

MX-5 Super20
Celebrating its 20th anniversary, the MX-5 has been re-imagined with a darker, edgier attitude in the MX5 Super20. It's a purposeful combination of street-tough style and motorsports-inspired attributes. This third generation vehicle acknowledges the iconic first-gen iteration with modifications such as a supercharged Cosworth engine, small diameter wheels, more substantial tire profile and wider fenders.

A hardtop has replaced the soft-top and the interior stripped down and fitted with a roll-bar lending a GT-inspired look and feel. The seats have suede seat inserts and channel stitching, providing improved grip for the driver. Orange contrast stitching highlights the sporty seat profile as well as providing a polished look throughout, coordinating with the exterior graphic treatment which plays off the black and Storm Gray exterior.

Additional modifications include a DPTune reflashed ECU, Racing Beat 304-stainless steel header and exhaust, ACT organic street clutch, MAZDASPEED coil overs, Racing Beat hollow front and rear anti-roll bars, MAZDASPEED shock tower brace, Power Slot slotted brake rotors, StopTech DOT-compliant stainless steel brake lines and street performance brake pads, SpeedSource front brake ducts, 16x9 Enkei RPF1 wheels wrapped with 245/45-R16 Toyo Proxes RA-1 R-compound tires, 20mm H&R Trak+ hubcentric bolt-on wheel spacers in the rear and 15mm Sparco hubcentric wheel spacers up front.

MAZDA3 Redline Time Attack
The Redline Time Attack Super Modified series is where you see the fastest road racing tuner cars in the country. Full use of carbon/composite body panels, big wings, tires and lots of power are common. The fastest Super Modified class cars can run lap times faster than World Challenge GT cars and are close to surpassing American Le Mans Series GT2 lap times - top speeds at some tracks will surpass 180 mph.

The MAZDA3 Reline Time Attack car is a Super Modified (unlimited rules) class car with more than 500 horsepower at the wheels from a highly modified 2.5-liter turbocharged MZR engine. It features 280/650/18 Yokohama Advan Racing slick tires on 18x10.5 Volk Racing TE-37 wheels.

MAZDA3 Turbo Sedan
A small team of designers and engineers at Mazda R&D in Irvine, Calif., decided to have a little fun with a MAZDA3. The team took its knowledge of the Mazda parts bin and its close relationships with MAZDASPEED Motorsports suppliers, looked in the mirror, and decided to build a tuner car that shows its own vision of the MAZDA3.

The car is painted to mimic the MAZDA3 Time Attack race car, but in a more subdued Crystal White Pearl base coat with soft gray tone graphics. The scheme is a modern twist on the famous Renown graphics used on the Mazda 787B that won Le Mans in 1991. Exterior details, including grille inserts, side mirrors, fog lamp bezels, the roof panel, and the formerly chrome interior of the front lamps are all given a bright black paint treatment. Combined with tinted windows, and dark red taillight lenses, the dark details tighten the car visually, emphasizing the MAZDA3's taught, muscular shape much like a tailored black suit on an athlete. Wheels are forged aluminum 19x8-inch with 225/40-19 Bridgestone Potenza RE050A tires straight off the RX-8 R3.

The sedan was sent to Tri-Point Engineering for a boost in power, so they installed a turbo kit utilizing a rugged cast iron turbo manifold feeding a high-efficiency Garrett GT2871R ball bearing turbo. At a mild 10 psi of boost, the 2.5-liter MZR engine is making well over 250 horsepower at the wheels. To handle this extra power, the front brakes were replaced with rotors and calipers from a MAZDASPEED3, while the rear rotors and calipers were sourced from a MAZDA5. Double-adjustable coil-overs from KW Suspension, paired with a Tri-Point adjustable rear stabilizer bar bring the handling back into harmony with the engine's higher output.

Grand-Am GT Mazda RX-8
The SpeedSource Grand Am GT Mazda RX-8 is based on a tube-frame chassis jointly developed by SpeedSource and Riley Technologies, and powered by Mazda's three-rotor 20B Renesis rotary engine. The 20B three-rotor engine is the cornerstone of Mazda's Grand Am GT RX-8 program, and based on the engine used in the RX-8 street car. With its compact size and light weight, the rotary engine brings with it a vast history in sprint and endurance racing. Revving to over 9,000 rpm, the distinctive 20B rotary engine sounds like no other engine on the Grand Am ROLEX GT grid.

The Mazda RX-8 dominated the 2010 Grand-AM GT season winning six of 12 races, and winning the drivers, team, and manufacturers championship.

MX-5 Cup Car
The most road-raced car in the world -- as well as being the best-selling two-seat roadster in the world - the MX-5 Miata is no stranger to the track. The MX-5 Cup is a series that pits similarly modified MX-5s together on the track. The MX-5 Cup car weighs just under 2,600 pounds and features an authoritative 195-horsepower motor. The series was launched in 2006 and has since enjoyed strong fields and close competition.

Engine Modifications: A MAZDASPEED cold air intake system is required.
Chassis Modifications: The only modification is the addition of the 3-piece front strut tower brace that comes with the sport package.

Transmission/Final Drive Modifications: The stock six-speed gearbox is used by all cars.
Suspension/Steering Modifications: The MAZDASPEED Motorsports Development MX-5 Cup kit is comprised of double adjustable shocks, specified springs and threaded-perch coil-overs. All cars also run identical anti-roll bars and end links.

Brake System Modifications: Brakes must maintain stock brake rotor specifications.
Wheels: All cars run their choice of the stock alloy 17x7" wheels available on MX-5 Miatas.
Tires: The series spec tire is the BFGoodrich g-Force R1, size: 225/45/17.
Body Modifications: None
Safety Modifications: All MX-5 Cup cars run with full safety equipment, including an eight-point rollcage that must be welded into the car. Other safety equipment includes a racing seat, head/neck restraint, an electrical shut-off switch and an incorporated fire-extinguishing system.